Cyber-Spirituality and Platform Logic: Intertextual Alignment of the Qur’an and the Affective Commodification of Indonesian Muslim Pop Music
DOI:
https://doi.org/10.66277/jims.1.1.242Keywords:
Cyber-Spirituality, Platform Logic, the Qur'an, the Commodification of Affect, Muslim Pop MusicAbstract
Digital technology penetration has profoundly transformed religious expression among Indonesia’s urban Muslims through popular art. This study explores how reinterpretations of the Qur’an within urban pop music aesthetics are shaped by platform logic and the circulation of cyber capital. Using a qualitative digital text case study, it analyzes the audiovisual communication framework on @raimlaode’s Instagram account (January–April 2026) through qualitative content analysis and intertextual alignment. The findings reveal an epistemological rupture: the Qur’an’s theological script becomes systematically intertwined with musical arrangements and algorithmic processes. Through visual anchoring and the periodic repetition of captions, the focus of religious instruction shifts from traditional doctrinal teaching to transient affective and therapeutic stimulation. Moreover, this research highlights the subjugation of spiritual affect within the political economy of cyber-spirituality, where audiences’ existential crises, prayers, and personal reflections are unconsciously commodified as digital labor to meet platform engagement metrics.References
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