The Relevance of Islamic Communication Theory in Conveying Da’wah Messages in the Disruption Era: A Case Study of Digital Da’wah Practices among Urban Communities in 2025

Authors

Nurqistiani Universitas Islam Negeri Sultan Maulana Hasanuddin Banten, Indonesia Author

DOI:

https://doi.org/10.66277/aijit.1.1.221

Keywords:

Islamic communication, digital da’wah, social media, urban society

Abstract

This study examines the relevance of Islamic communication theory in delivering da'wah messages within the context of digital disruption, focusing on urban communities in 2025. Employing a descriptive qualitative approach, the research analyzes the digital preaching practices of Hanan Attaki and Hilman Fauzi across platforms such as YouTube and Instagram. The findings reveal that core principles of Islamic communication—qaulan layyina, qaulan baligha, and qaulan karima—are adaptively implemented through visual storytelling, engaging narratives, and contextual language aligned with urban audiences. These approaches enhance emotional engagement and foster spiritual awareness among followers. However, challenges persist, including religious polarization, algorithm-driven echo chambers, and limited digital literacy. The study highlights that the integration of Islamic communication ethics with contemporary media strategies is crucial for sustaining effective da'wah in a rapidly evolving digital landscape. This research contributes to the development of adaptive, ethical, and audience-centered digital da'wah frameworks, offering practical insights for scholars and practitioners in Islamic communication studies.

References

Abdullah. Islamic Communication and Da’wah. Medan: UIN North Sumatra, 2022.

Anggit Pamungkas, Umi Halwati. “The Challenge of Da’wah through Social Media in the New Media Era.” ARKANA, Journal of Communication and Media 02 (2023): 146–58. https://ojs.unsiq.ac.id/index.php/arkana.

Anwar. “Algorithms and Fragmentation of Digital Da’wah.” Komunika, 2023.

Indonesian Internet Service Providers Association (APJII). Indonesia Internet Survey Report 2025. Jakarta: APJII, 2025.

Attaki, Hanan. “Remain Istiqamah Even When Insulted.” YouTube, 2023.

Fauzi, Hilman. Rasa: The Art of Conveying Da’wah with Love. Bandung: Syaamil, 2021.

Latif, Das’ad. Islamic Communication: A Comprehensive Guide from the Qur’an and Hadith in the Digital Era. Jakarta: Elex Media Komputindo, 2025.

Muchlas, Dr. M.T., et al. Freedom of Religion, Opinion, and Hate Speech in the Indonesian Legal Order, Muhammadiyah Da’wah in a Digital Society: Opportunities and Challenges. 2022.

Muhaemin, Enjang. “Digital Da’wah of Da’wah Academics.” Da’wah Science: Academic Journal for Homiletic Studies 11, no. 2 (2017): 341–56. https://doi.org/10.15575/idajhs.v11i2.1906.

Murniati. “Public Space and Religious Discourse.” Khazanah, 2025.

Nasution, Harun. Rational Islam Ideas and Thoughts. Edited by Saiful Muzani. Bandung: Mizan, 1995.

Pirol, Abdul. Islamic Communication and Da’wah. Palopo: Deepublish, 2024.

Qodir, Zuly. “Progressive Islam and the Enlightenment Da’wah Strategy of the Ummah.” Journal of Reflective Sociology 13, no. 2 (2019): 209–34. https://doi.org/10.14421/jsr.v13i12.1630.

Rakhmat, Jalaludin. Psychology of Communality. 2007. https://repository.bbg.ac.id/bitstream/1789/1/Jalaluddin_Rahmat_-.

Rasyid, Farhan, and Abdul Indra. Islamic Communication: Building a Civilized World. Jakarta: Kencana, 2024.

Sari, Sinta. “The Phenomenon of Cult of Figures on Religious Social Media.” Journal of Sociology of Religion 10, no. 2 (2024): 101–115.

Shihab, M. Quraish. “Grounding the Qur’an.” The Function and Role of Revelation in Community Life, 1996.

———. Insight of the Qur’an Tafsir Maudhu’i on Various Questions of the Ummah, Insight of the Qur’an Tafsir Maudhu’i on Various Questions of the Ummah. Bandung: Mizan, 1996.

Taufik, M. Tata. “Da’wah in the Digital Era.” Pustaka Al-Ikhlash, Communication Series. Ciawigebang, Kuningan, West Java, 2013.

Ummah, Nurul Hidayatul. “The Use of Social Media in Increasing the Effectiveness of Da’wah in the Digital Era.” Journal of Da’wah Management 11, no. 1 (2023): 151–69. https://doi.org/10.15408/jmd.v11i1.32914.

Uyuni, Badrah. “Da’wah Media in the Digital Era.” 2023.

Zaini, Ahmad, and Dwy Rahmawati. “The Effectiveness of Da’wah through Social Media in the New Media Era.” AT-TABSYIR: Journal of Islamic Broadcasting Communication 8, no. 1 (2021): 162. https://doi.org/10.21043/at-tabsyir.v8i1.11238.